When it comes to reaching out to your audience, tapping potential customers, making sales and turning one-time buyers into lifelong consumers, email marketing will never let you down. And all marketing gurus in the world will tell you that seeking the help of reputable email marketing companies will nonetheless make this task simple, easy, affordable and convenient.

With the kind of services they offer, email marketing companies are vital to effectively manage the way you interact with customers. But with tons of providers present nowadays, choosing the right company is indeed challenging. From price packages, ease of usage, functionality, support and unique features, here’s some of the best email marketing service worth trying.

5 Best Email Marketing Companies of 2017

  1. Constant Contact

First on the list of top email marketing companies is Constant Contact. Beyond the basic feature of sending mass emails, this company offers a wide array of tools you can use to improve your business. The EventSpot tool allows you to schedule upcoming events while the Social Campaign tool aids as a helping hand to create beautiful coupons and downloadable resources that you can share on social media networks.

Strong Points: Free to try for 60 days, different support platforms available, pricing starts at $20/month.

  1. MailChimp

There are tons of great email marketing companies out there but only few can offer low-cost if not totally free services. One of the biggest selling point of MailChimp is there “Forever Free Plan”. With this plan, you can send up to 12,000 email blast per month on less than 2,000 subscribers. And if you need more than that, there are various upgrades available. MailChimp is extremely easy to use and there’s a mobile application compatible to both iPhone and Android smartphones.

Strong Points: Always free, flexible upgrade options, enhanced tracking, direct access to reports.

  1. GetResponse

Sending business or consumer emails with GetResponse is as easy as counting 1-2-3, thanks to its intuitive and very simple-to-use interface. They also offer great discounts if you opt to pay your packages early – 18% less for annual and 30% for 2-year subscription. Along with these perks, users can equally enjoy tools such as the perfect timing function, autoresponder, A/B testing and the newest automation feature that allows sending messages to segmented email list.

Strong Points: 30-day trial, high quality support, discounts, versatile pricing starting at $15 month.

  1. Aweber

With over 700 ready to use email templates and 6,000+ stock photos, there’s no doubt that Aweber is one of the best email marketing companies of 2017. The pricing of Aweber is based on the number of subscribers. But included on every package are efficient tools you can use on both consumer and business emails. Aweber has message builders, third-party integrations, A/B testing, response-based templates, live webinars and many more.

Strong Points: No contract pricing starting at $19/month, customization options, 98% deliverability rate.

  1. ActiveCampaign

One of the most affordable email marketing companies worth it to try is ActiveCampaign. For as low as $9 per month, you can now send messages for up to 500 recipients on your email database. Aside from offering low rates, with ActiveCampaign you can also create customized sign-up forms that you can display both on your website and Facebook page. Importing contacts, A/B testing, live chat support, and weekly training webinars are likewise available.

Strong Points: Best for beginners, affordable packages, easy setup, simple to use, 14-days free trial.

In this day and age, email marketing is proven to be one of the most effective ways to boost your business. With the help of these top email marketing companies, expect to spend less but gain more results. Remember that when choosing a provider, think about long-term partnership rather than short-term commitment.