With the sudden rise of many communication channels, email marketing still remains to be one of the top most important cornerstones to any successful business. Whether you are a small start-up company, home-based online shop or multimillion dollar corporation, a well utilized email marketing services will never let your business down.
Almost 60-75% of the population uses email every day, and most of them check their inbox regularly to send and receive messages. A great email campaign coupled with the best email marketing software is a sure fire hit to get your business on the map. But why hire email marketing services when you can compose and send emails by yourself? The truth of the fact is; these companies has a whole lot of things to offer other than sending mass emails.
5 Advantages of Email Marketing Services
Affordability and Lower Overall Cost
Compare to other forms of marketing, getting email marketing services is deemed to be more cost-efficient in the long run as it gives you more value for your money. With this option you don’t have to worry about printing newsletters, advertising on mainstream media, shouldering postage costs and other expenditures incurred on traditional marketing. Likewise, in exchange of a small overhead fee, it eliminates the need to hire extra people just to get the job done.
Targeted Clients Thru Segmentation
Sending email blasts to targeted consumers is ten times more effective than sending messages to the general public, and this is where email marketing services can help you most. By targeting those who are interested in your brand, you’ll be able to yield more results whilst driving higher engagement. This is called segmentation, a unique feature of email marketing that enable users to specifically target their recipients – a feature that is almost impossible to do using public emails.
Ease of Usage
By hiring professional email marketing services, how your email would look like is less of your worries. Reputable providers often provide fancy templates, videos, logos, images, content layouts and fool-proof system that makes sending business emails and consumers emails as easy as counting 1-2-3. Now you don’t need to worry about the technicalities of your email campaigns, and you can focus more on other things significant to your business.
Another great benefit unique to email marketing services is that it provides trackable results. You can easily see how many on your email list actually open your message, links they have clicked, type of mail client they use, etc. By utilizing analytics and reports, you can instantly asses the effectivity of your email campaign. Your bounce rate, unsubscribe list, click-through and conversation rate serves as a great tool to carryout priority improvements.
Guaranteed Email Delivery
Last but not the least benefit of getting email marketing services is that it avoids the most dreaded situation on all email campaigns, tagging your message as spam. Unlike traditional methods, email providers have proven effective tools to get your messages pass through spam filters. Instant delivery time, low bounce rate and guaranteed inbox landing are just some of the many things you’ll get to enjoy with reputable email providers.
Indeed, email marketing services are deemed to be vital if you want to grow your business. Aside from taking care of your email database, they offer unique and exclusive features not available on traditional mailing clients.