Dubbed by many as the ultimate tool to establish good rapport with customers, there’s more to love with ESP or Email Service Provider than sending successful emails. This instrument is so powerful it can increase your website traffic, contribute with online visibility, double your revenue, establish backlinks and many more without the need to spent a huge fortune on marketing promotions. Indeed, it has become the go-to tool of modern day email marketing.
Whether you have an online business or physical shop, ESP makes sending email blast both effective and easy. Aside from the fact that it guarantees perfect inbox delivery all the time, having an Email Service Provider is equally helpful for those still starting out in the industry. However, be mindful that not all Email Service Providers are created the same – there are reliable and unreliable companies.
With tons of Email Service Providers available out there, choosing the right one is really challenging. From reviewing their features to pricing options, check out these tips below on how to spot the perfect Email Service Provider.
5 Tips on How to Find the Right Email Service Provider
Check the Features
A lot of ESP will tell you that they’ve got the best email marketing software, but only few will discuss about their in-depth features. When choosing an Email Service Provider, select the one who will support your business now and in the future as it grows. Make sure that their features are complete based from what you want and what your business needs. Some of the features worth checking are as follows but not limited to:
- Professional-looking templates
- Ease of usage
- Platform versatility
- Social media integration
- Scheduling options
Ensure High Delivery Rate
Even if you have the most comprehensive email list, if messages don’t land in the inbox, everything will be useless. Ask your Email Service Provider their average delivery rate, delivery rate is the number of emails successfully delivered right at your customers’ inbox. A high delivery rate of 95% and up is always favored. You should equally ask about bouncing emails and what are the measures they take to manage undelivered messages.
Analytic Tools, Reporting Platforms and Support Structure
No matter how beautifully crafted your email is, how good your software performs, and how expensive the system you use – statistics should always be present all the time. Whether you will be sending business emails or consumer emails, your ESP should offer measuring tools on how email campaigns are performing. Along with 24/7 support system that should quickly rectify your concerns, a good Email Service Provider should have:
- Analytic tools
- Consolidated dashboard showing statistics
- Reliable tracking service
- Online and offline reporting platforms
- Live admin support
Another thing you need to look at when choosing an Email Service Provider is the security of the program or software. Your messages, email database, contents and system should be kept private and protected. A great ESP should provide ample encryptions and authentication systems to control physical access. Additionally, they should always practice “IP Hygiene” as it keeps your email away from spam folder. And if you trying to send mass emails, make sure that your provider’s IP is not blacklisted or else your email will be tagged as a threat.
You want an Email Service Provider with diverse and flexible pricing options. Most companies do offer free trial services and you should take advantage of it to see how their system goes. Likewise, be wary about those with hidden fees and inflexible contracts. Pricing should always state the terms, package inclusions, penalties for cancellations, add-ons and additional services. By practice, the most common pricing options for Email Service Provider are:
- Monthly rate which is a monthly-based subscription plan.
- Pay as you go which is a no commitment plan that you only pay for the services you use.
When it comes to choosing the best Email Service Provider, careful decision making is always needed. Choose a company with long standing history of success and established relationship with internet giants like Yahoo, Google and Microsoft. Finally, avoid fly-by-night companies with shady reputation offering too-good-to-be-true packages.