Along with a good email marketing strategy, growing your current email list is equally important if you want to stay on top of the business. It is the lifeblood of your operation, and you should keep it updated all the time. Opting to grow your email list can give you many advantages. First is that it doubles your conversion rate by tapping potential customers. Also, it gives you more room to communicate with your regulars by keeping them well-informed with your current promotions.
An ever growing email database is like hitting multiple birds in one stone. With one email you could increase the visibility of your website, attract hundreds of potential customers, increase the traffic of your site, provide backlinks, send campaigns and many more. However, how to grow your email list is not easy. Don’t know where to start building those business emails or consumer emails list? Check out these tips below.
10 Easy Tips to Grow your Email List
Run A Contest
Run a contest online and make signing up a valid email as your main requirement. For the contest to be successful, make sure that you have an irresistible price and simple mechanics. Also, make it exciting and challenging to play but not to the extent that it looks like a mission that needs to be accomplished. Your contest should be as easy and straightforward as it could be.
Offer Discounts or Freebies
Another way to grow your email list is by offering exciting discounts and giveaways. You don’t need to offer tangible objects like planners, personalized mugs or t-shirts, your freebies can be in a form of downloadable e-book or better yet give them discounts on certain items in exchange of entering a valid email address.
Give Coupons or Vouchers
Aside from giving away discounts and freebies, you can also handout coupons or voucher codes for visitors who have entered a valid email address. Not only you are convincing people to give their email addresses but you are also enticing them to buy something from you through the use of coupon or voucher system.
Use Gated or Exclusive Contents
For your email blast to be successful, one way to grow your email list is through the use of gated contents. Instead of offering all contents in a single post, make a second or third series with a call-to-action at the end of the article. For readers or customers to unlock the succeeding posts, they need to enter a valid email address.
Offer Free Trials
For those in the service industry, you can grow your email list by simply offering free service trials. Encourage customers that by simply giving away a valid email, they can try your services for free. Remember to establish fine prints such as extent of free service, limitations, scope, length of trial, validity and all others.
Put a Pop-Up Subscription Box
Carefully placing a pop-up subscription box is yet another technique to grow your email list. Instead of putting it permanently on your website, try to make it visible only after a visitor has scrolled down a certain length of page. Don’t make it too big or you’ll end up being pushy, a small email subscription box that pops-up smoothly is enough to convey your message.
Add Call-to-Action On Your Contents
If you are a big fan of sending mass emails, then use this opportunity to grow your email list. At the end of your email content, add a call-to-action by asking them to enter a valid email address. Avoid putting too many CTAs (call-to-action) on your content as it would be downright annoying to the reader. One is sufficient either at the middle or end of the post.
Use Offline Events to Collate Emails
Another way to grow your email list is through offline events such as trade shows, weekend bazaars, sponsorship events, special gatherings, etc. You could also host an event and ask people to make RSVP by sending an email. After you have collate email addresses, make sure to transfer them on your database and send each one a short but sweet welcome note.
Employ Creative Ideas
Creativity is the tool if you want to grow your email list without spending too much time and effort. One of the many ways to do this is to add a QR code on your website or promotional materials. This allows people to opt-in by simply scanning the code. There are many free QR code generators out there but choose the one with customization options to make your QR code look more special.
Use Email Signatures
Last but not the least tip to grow your email list is by using your own, and employees’ email signature. You can add a link on email signatures that leads people to a landing page where they can subscribe on your mailing list. The secret here is to make the text visible but not overly noticeable. You can likewise add unique tag lines to make it interesting.
While you can always buy email lists, remember that quality is more important than quantity. It is amazing to have 10,000 email address but having a 3,000 valid and client-specific email addresses will bring more positive results and responses than the first one. By simply following these tips, in no time you will be able to grow your email list.